Business Articles and Features - Consulting - Medical Device Marketing

Articles

Donna Lucchesi has written a number of articles on a variety of business topics. Links are provided here to recent publications and features.

Physician Marketing Programs - How to Stand Out in a Crowd
Ezine Articles
http://EzineArticles.com/?id=1687416

Effective Sales Training - It's Not as Difficult as You Think
The Life Science Executive Exchange
www.lifescienceexec.com/white.paper/8365/
and reprinted at
BioInformatics, LLC (November 2008)
www.gene2drug.com/reports/newsletter.asp

Marketing Communications Audit - What is It, and Why is It Necessary?
Ezine Articles
http://EzineArticles.com/?id=1276988

Going Beyond the "Field of Dreams" to Develop New Products
The Life Science Executive Exchange
http://www.lifescienceexec.com/white.paper/8352/

Women-Owned Business Profile
2007 SRP Arizona Business Study
http://www.srpnet.com/service/business/wbizstudy.aspx
(profile on page 26)